The principle is simple: you record a video with your smartphone and download it, recordings can last a maximum of 15 seconds. The application allows its users to watch other users' music videos or even create and edit small videos accessible to all. In terms of usage, it is similar to the best known Musical.ly in Europe, often referred to as the TikTok clone.
The Chinese video platform Tik Tok (also known as Douyin) is currently the market leader among video applications dedicated to the same purpose in Asia. Since its launch in 2016 by Zhang Yiming, the Chinese application has been downloaded nearly 46 million times in the first quarter of 2018. TikTok is a compressed version of Youtube that allows you to record, publish or view online videos accessible on PC or Smartphone.
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